Print at Dec 19, 2025, 3:18:37 AM

Posted by SusannahLino at Jan 29, 2017, 4:22:49 PM
PPC Campaigns
I have a homework question which I hope is not too odd for you guys here :) Please move this thread if I'm not in the right place I wouldn't mind. I'm studying about PPC (pay per click) campaigns and I have encountered "negative keywords". To those who work in the digital marketing or to those who can relate, aside from ensuring that your ad doesn't show for a particular word search, what are the benefits of effectively using negative keywords?