Try in "3ds max"
1.export>export>save name>Force black ambient>v >Mapexport>use map-path,select path.
2.Flip YZ-axis> v.
3.force>select trianges.
4.export

If an error occurs when you export, you must identify the path to texture, store will be active.
It was the "3ds Max" save path, not a "Sweet Home 3D" OBJ problem.